Fashion Designer Debuts Innovative Collection in Milan: A Tale of Resilience, Creativity, and Fashion Excellence Amidst Pandemic Challenges

Client Request

Vlasta Kopylova's innovative fashion brand partnered with our agency to launch their autumn/winter 22/23 collection in Milan. Originally planned for February's fashion week, the event was postponed due to the pandemic. Kopylova's team adapted, requesting a March event that would include a runway show, collection display, and exclusive soirée.

Our Project

Inspired by style icons Audrey Hepburn and Barbara Bouchet, Kopylova's designs brilliantly blend pop art and graffiti aesthetics. We found the ideal 100-square-metre venue near Corso Buenos Aires, one of Milan's top shopping districts. The space offers modern technical facilities, classic finishes, and solid oak tables perfect for displaying fabrics, striking a balance between contemporary functionality and timeless elegance. Despite pandemic restrictions, we brought Kopylova's vision to life, accommodating 200 attendees in a captivating fashion trunk show. The collection graced the catwalk and adorned the surroundings, creating a seamless fusion of runway glamour and intimate design appreciation.

Outcome

This event was a success beyond expectations, exemplifying the fashion industry's resilience and our agency's dedication to excellence in the face of unprecedented challenges.