Experiencing Milan's Culinary Heritage on a Vintage Streetcar: Tchibo's Unique Corporate Event

Client Request

When German coffee giant Tchibo approached our agency to organise a special evening for their employees visiting Milan, they specifically asked us to brew up something extraordinary. The challenge was to create an experience as rich and memorable as Tchibo's finest roasts, blending Italian flair with corporate camaraderie in a creative and unusual way.

Our Project

We came up with a culinary journey through time and taste aboard one of Milan's most venerable streetcars, offering a unique blend of history and modernity. The late 19th-century "tram", lovingly restored to its former glory, glided through the twilit streets of Italy's fashion capital.

Inside, Tchibo's team savoured exquisite dishes prepared by a renowned chef, whilst the City unfolded before their eyes revealing its treasures and secrets. This wasn't just dinner; it was a moveable feast of history, gastronomy, and urban exploration, a true celebration of Milan's vibrant culture.

The vintage streetcar provided the perfect backdrop for this unique dining concept. As the wheels clattered over century-old cobbled alleys, guests were transported not just through Milan's elegant thoroughfares, but back to an era of Old World charm. The juxtaposition of cutting-edge culinary creations against the streetcar's antique wood panelling and brass fittings created a delightful sensory dissonance, enhancing the overall experience.

Outcome

The client's delight in this extraordinary experience was palpable. The evening seamlessly blended team building with cultural immersion, allowing Tchibo's staff to bond over shared wonder at Milan's architectural marvels and gastronomic delights. It was a reminder that sometimes, the most effective way to move forward is to take a journey into the past, embracing the beauty of tradition while forging new connections.