Luxury Furnishing Leader WWTS Impresses with Curated Brand Showcase at Milan Design Week

Client Request

At the prestigious Salone del Mobile 2016, WWTS, a leading representative in the interior and exterior furnishing sector, asked to source the perfect venue to create a captivating showcase for their esteemed brands. The exhibition was set to be an unforgettable display that would impress industry insiders and design enthusiasts.

Our Project

We found the perfect space: a magnificent historical building in central Milan, close to the iconic Duomo, which we deemed ideally suited to embody WWTS's vision. This carefully selected venue proved to be the perfect backdrop for the "CASA WWTS" exhibition, combining old-world charm with contemporary luxury. For three days, the “palazzo" was open to the public, offering a glimpse into the world of high-end furnishings. By night, the venue hosted private soirées for WWTS's most discerning clients, many of whom had traveled from afar to attend. These events provided an ideal setting for clients to engage with the brands and experience the luxury offerings firsthand. The exhibition featured an impressive roster of luxury brands, including Barovier&Toso, Pagano, Lando, and Klab. Each brand brought its unique flair to the space, creating a harmonious symphony of design that captivated visitors and industry professionals. The meticulous attention to detail in the curation of each display ensured that every piece was showcased to its fullest potential, highlighting the craftsmanship and innovation that define these luxury brands.

Outcome

The success of "CASA WWTS" was evident in the client's satisfaction and the impressive turnout throughout the event. This triumph demonstrates the power of thoughtful curation and the enduring allure of Italian design excellence.