Innovative Corporate Event Planning: Nexans' Successful Conference in Italy Highlights Product Innovations and Facility Tour

Client Request

When Nexans, the multinational cable and electrification specialist, approached us to organise a corporate conference at their Pioltello facility near Milan, we involved the team at Guru Marketing, our PR and marketing unit, to deliver the best possible experience. With three locations across Italy, Nexans wanted to highlight their new Italian production site, showcase product innovations, and provide clients with an exclusive tour of their operations.

Our Project

Guru Marketing suggested a creative solution: setting up a marquee in the company's outdoor space. This flexible arrangement was perfect for the multifaceted event Nexans envisioned.

The team worked diligently to craft every detail of the conference, from designing engaging presentation slides to creating custom graphics and communication materials. Guru Marketing's involvement extended beyond the visual elements.

They managed the technical aspects, including staging and audio-visual equipment, and even collaborated on the menu to cater to both Italian and international guests.

As a special touch, they produced custom wooden power banks with the company logo as personalised gifts for each attendee. The event unfolded flawlessly, starting with a welcoming coffee reception. The main conference was interspersed with a delicious lunch and guided tours of the facility, split into two groups for a more personalised experience.

Guru Marketing's expertise was evident in the careful management of safety equipment distribution and the provision of audio headsets for the factory tours.

Outcome

The client's positive feedback and continued collaboration are testaments to the success of this corporate gathering. It's evident that a well-executed event can make a significant impact when it comes to showcasing innovation and building business relationships.