Mazda and Fiorentina Calcio Honor Fair Play in Sports at the 'Cartellino Viola 2013' Awards, Celebrating Excellence and Integrity in Football and Automotive Industries

Client Request

Mazda, the global car manufacturer, joined forces with Fiorentina Calcio to honour fair play in sports at the "Cartellino Viola 2013" awards.

We were asked to organise the whole event, which recognised Javier Zanetti, Inter's captain, and Edoardo Garrone, Sampdoria's president, for their commitment to integrity and respect for the rules of football.

Our Project

We selected a stunning event venue in Milan, which allowed for immense creative freedom and is ideally suited for high-profile events. We set it up with innovative video projections showcasing the winners' achievements and the Mazda3, the grand prize of the evening.

This collaboration between Mazda and Fiorentina Calcio highlighted the shared values of excellence and fair play in both the automotive and sporting worlds and we made sure to make this concept the focus of this remarkable evening.

Outcome

The “Purple Card" (Cartellino Viola) awards serve as an inspiration for young athletes and car enthusiasts to pursue their passions with integrity and honour. We used our expertise in event planning to create an unforgettable experience that celebrated the best of sportsmanship and automotive excellence.