How Maryling Adapted to Pandemic Challenges and Delivered a Safe, Stunning Runway Show at Milan Fashion Week 2021

Client Request

The 2021 Milan Fashion Week presented unique challenges, but for the renowned fashion house Maryling, it was a chance to showcase their latest collection and prove their versatility. For the third year in a row, Maryling trusted our agency to find the ideal venue for their runway show. This year, we also had to ensure full compliance with ongoing pandemic regulations while maintaining the brand's signature style.

Our Project

Our solution was inspired. We selected an outdoor location that met all safety protocols and provided a stunning backdrop for Maryling's collection. The open-air setting allowed for proper distancing between seats, so guests could enjoy the show while following social distancing guidelines. We also implemented a strict system to verify all attendees' circulation permits, adding an extra layer of safety and exclusivity. Behind the scenes, we provided spacious preparation areas for staff and models, recognising the importance of room in maintaining both safety and a smooth show flow. This careful planning paid off, as the runway show unfolded seamlessly, demonstrating the synergy between our agency's expertise and Maryling's vision.

Outcome

The event met and exceeded expectations. Our chosen location was the perfect canvas for Maryling's artistic expression, successfully combining safety considerations with the brand's prestigious image. In the face of unprecedented challenges, we delivered a fashion week experience that was both safe and spectacular, reaffirming Maryling's industry-leading position.