How We Crafted an Unforgettable 85th Anniversary Celebration for Iconic Coffee Brand Gaggia

Client Request

When EVOCA S.p.a. approached us to plan an event celebrating the 85th anniversary of their iconic Gaggia coffee machine brand, the team knew they had to deliver something extraordinary. This wasn't just any corporate milestone; it was a celebration of nearly a century of Italian coffee craftsmanship and innovation.

Our Project

The brief was challenging: accommodate 200 guests in a venue that could be tailored to embody the essence of Gaggia. The team needed to create an atmosphere that not only reflected the company's ethos but also wove a compelling product narrative throughout the evening.

Challenge accepted! We meticulously planned an event that would percolate with excitement from start to finish. They secured a stunning, adaptable space in the heart of the city, transforming it into a coffee lover's paradise. Every detail, from the aromatic decorations to the carefully curated menu, was designed to pay homage to Gaggia's rich heritage. The evening unfolded like a perfectly pulled espresso – strong, smooth, and utterly satisfying. Guests were taken on a sensory journey through Gaggia's history, with high-energy LED performances providing a modern contrast to the brand's traditional roots. The CEO's speech, seamlessly integrated video projections, and the grand unveiling of an elaborate cake all contributed to a truly immersive experience.

Outcome

The client's effusive praise for our venue selection and catering choices confirmed that the team had indeed struck gold. This anniversary celebration exceeded all expectations, with the Gaggia brand taking centre stage throughout.